In my days as a UX designer, I always had the struggle to prioritize features. My job was to research how our experience would impact our users and to create the most seamless product possible. But how to decide which ideas are the best for us?
A product manager or a stakeholder constantly has to make decisions concerning the roadmap:
- Which feature to implement?
- How will users perceive this evolution?
- We only have the resources to push one idea... Which one should we choose?
Someone has to take a call, and often those decisions are made without clear insights to guide the roadmap.
I created the Kuma Model to help every creator save time and resources by providing clear and actionable data on the features you want to implement.
We talk about your situation, your goals and the business factors used by the study.
Tailored to your specific needs, we can also add custom questions to get more insights from your customers.
You can also collect answers from interviews.
Time for the data crunching! We review the results and generate analysis containing useful, quantitative data about features and segments.
That's it! You have all you need to make a decision and build what's best for you and your users.
How the Model can help you figure out what is important in your new ventures
Your company has figured out a product. Now you have to figure out what to build first
How factor analysis provides insights on who are your best customers